The TwentyFour12 is a 24 hour off-road mountain bike endurance race. It attracts over 1000 competitors each year and is one of the biggest events of its kind in the UK.
To keep it fresh in a competitive market, the branding is changed each year and is relevant to the number if years it has been running. 2016 was its 11th year and we proposed a Spinal Tap theme, which fitted perfectly with the fun festival vibe of the weekend.
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Martyn Salt - InEvent