Search Engine Optimisation (SEO) is the process of improving the visibility of a website or a web page in a search engine’s un-paid (organic) search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search keyword phrases typed into search engines and which search engines are preferred by their targeted audience.
Optimising a website may involve editing its content and HTML code structure to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
We only use approved methods of SEO and will never apply ‘quick fixes’. The use of none approved methods can, in extreme cases, lead to a website being ‘black listed’ and removed from search results all together.
Above all, 'Content is King' this cannot be emphasised enough. If you have unique, well written and well structured content within your website, then the rest is fairly straightforward.
Some keyword phrases are more competitive than others and it can take time for the improvements to be reflected in your websites search ranking.
For a free no obligation quote on how we can help improve your websites SEO Cornwall please get in touch